Helping to link events with viewers

To transform sports events into an appealing media product ready to broadcast across any media platform, Mahapatra Universal Limited offers full service production capabilities. Producing a high-level broadcast signal and media content for the world’s biggest sports events, Mahapatra Universal Limited always delivers a premium product, regardless of location or challenge.

Mahapatra Universal Limited’s services include every aspect and scale of multimedia production. As one of the world's largest producers of sports content, we provide rights holders with support ranging from the host broadcast design and operation for all kinds of major sports events to digital media and post-production as well as archive management.

• Covering the entire value chain of media production – from camera plan to post-production
• Delivery of the full spectrum of operational services – before, during and after the event
• Experience addressing local constraints and conditions to always deliver the highest quality
• Development and implementation of elaborate production layouts
• Defining technical standards and guidelines and creating technical facilities at events
• Valuable multilateral coverage and complementary programming - first-class in quality, versatility and reliability
• Proven unilateral production services, transmission, onsite broadcaster facilities and affordable innovations
• Creation of tailored multimedia content for multiple platforms, devices and target audiences
• Qualified and dedicated team, including editors and commentators as well as producers and cameramen
• Broadcaster servicing team at the venues coordinates onsite activities and links broadcasters to production operations

Building the strongest audiences

As one of the leading producers and distributors of sports content in the world, Mahapatra Universal Limited has a reputation and proven track record in the successful global distribution of sports media rights.

Media coverage is the engine that drives exposure for sport. Mahapatra Universal Limited helps build the strongest audiences, raise the media rights value, create effective communication platforms for brands and ultimately make the vital link between sport events and viewer.

To ensure the broadest possible exposure and high popularity, rights are commercialised from a single-source, based on in-depth market experience and knowledge; with key broadcast relationships and networks firmly in place for maximum presence and impact.

• Smart and market-tailored rights packaging to suit both traditional broadcasters and emerging media platforms across all markets
• Distribution plans and specifically-designed rights packages for media rights licensees generate the widest possible reach
• Set-up and management of tenders and comprehensive centralised distribution strategies
• Implementation and management of contracts across trusted and extensive international network with leading broadcasters
• In-depth knowledge of the worldwide sports media market together with fan behaviour
• Reporting and assessment of media rights value

Mahapatra Universal Limited understands digital media

Through an in-depth understanding of the sports market, Mahapatra Universal Limited delivers digital solutions to help rights holders, media companies and sponsor brands build a fully immersive and connected digital strategy - exploiting the full potential of digital for commercialising sport. Precisely, Mahapatra Universal Limited Digital Solutions offers services in three key areas along the digital value chain from one central source: 1) overall digital strategy and monetisation, 2) creative and technology services and 3) content delivery.

Today’s sports fan is digitally immersed, mobile-active, social media-savvy and content-hungry. To effectively target the digital world, Mahapatra Universal Limited offers proven marketing communication tactics that engage online audiences, deliver real impact and enhance fan interaction.

Mahapatra Universal Limited understands sport and we understand digital media. Our goal is to help rights holders and their commercial partners take an all-encompassing strategic and operational approach, embracing a full range of digital solutions that will resonate with consumers.

Mahapatra Universal Limited continues to seek out the best in the industry, partnering with and acquiring leading digital companies to help clients develop engaging ideas, concepts and campaigns that will not only stand out, but also provide sponsors with added value and deliver measurable results.

A central team links all of MUPL’s digital operations and coordinates the services contributed by the different expert units within the group. This includes dedicated content, production and technological expertise, provided through MUPL’s digital media and postproduction department as well as its subsidiaries Host Broadcast Services (HBS) and Omnigon. Services offered include: Digital Strategy

• Digital strategy development
• Monetization: sponsor sales
• Social media strategy & activation

Creative & Technology Services

• Business analysis
• User Experience Design
• Enterprise systems
• Native mobile application development
• Real-time and big data management
• In-venue technologies
• CRM

Content

• Content production, editing, live commentary and voice-over (multi-language)
• Format designing and content aggregation for TV, internet, mobile, social networks
• Content distribution and enabling solutions (payment solutions, encoding, streaming)
• YouTube channels strategy, aggregation and management
• Archive and metadata solutions

State-of-the-art archive management for exploitation

Mahapatra Universal Limited supports rights holders to offer a versatile service to broad casters keen to exploit video archive material. Comprehensive one-stop shop ensures build, index and management of sports video libraries of any scale.

A fully comprehensive service for rights holders and broadcasters, archive management from Mahapatra Universal Limited ensures the professional and effective documentation and referencing of historic video material. Footage is organised, maintained and easily accessible to television networks and all other media operators’ with state-of-the-art online access and services to cover momentous highlights up to today’s game play.

• Tailor-made agreements and packages available to satisfy client-specific requirements
• Sports coverage feeds are sent via fiber optics direct to archive from event to preserve top quality
• Full digitalisation and indexing of the material
• Purpose-built, state-of-the-art database capabilities with catalogued, accessible material
• Indexed material available on digital server for editing by licensees or by experienced Mahapatra Universal Limited staff
• Dedicated teams, familiar with footage work with broadcasters to package material
• Tailor-made agreements and packages available to satisfy client-specific requirements
• Sports coverage feeds are sent via fiber optics direct to archive from event to preserve top quality

Creating powerful media and marketing platforms

Mahapatra Universal Limited works closely with rights holders to grow sport and its commercial value, creating more attractive event platforms and adding true value for commercial partners and fans.

Mahapatra Universal Limited brings decades of experience packaging and commercialising sports properties for long-term economic success of rights holders in all sports. Mahapatra Universal Limited ensures effective sponsorship structures and implementation consultancy to drive greater revenue streams and grow the overall popularity of the sport or event.

• Full consultation, management and support from start to finish
• Recruiting the right sponsors to match business goals
• Maximising the value of sponsorship packaging
• Customising programs for specific industries and brand categories
• Establishing storytelling platforms for brands to align with sport and connect to customers
• Developing programmes to deliver brands exclusive “ownership” opportunities
• Marks exploitation consultation services
• Managing licensing, merchandising and retail relationships
• Managing ticketing concept, policy, pricing strategy, administration, promotional campaign and sales
• Anti-counterfeit and rights protection

Increasing the appeal and design of events

Comprehensive communication, branding and promotional services enhance sports events in popularity and prosperity.

Mahapatra Universal Limited has an experienced in-house team of seasoned communication specialists and creative graphic designers to provide a full range of services to turn client events into a more powerful brand and communications platform.

• Communication, branding and design solutions and consultancy
• Event positioning, brand development and promotion, including event advertising concepts and layouts
• Overall event graphics concepts and visual appearance
• Venue dressing and signage solutions

Developing sports competition from the inside out

A broad spectrum of services holds the capacity to transform events into highly competitive, world-class platforms. Assistance is offered that covers the technical development of athletes to the operation of events.

Across all aspects of sport, Mahapatra Universal Limited creates highly compelling opportunities that deliver impact, elevating athlete performance and sports competition.

• Full-service event management
• Proven and competent account management
• Competition format and programme improvement to enhance fan experience
• Technical development – driving competitive performance with build-up programmes

Complete solution for major international sports events

As a full-service provider Mahapatra Universal Limited consults, develops, sells and implements professional sports hospitality packages.

Corporate hospitality in a sports context is a job for specialists and MUPL's experts have experience across the board. With solid corporate sales networks in key regions and territories worldwide, Mahapatra Universal Limited provides full services for hospitality sales.

• Packaging hospitality categories, products and associated services for sales
• Event sales strategies: point-of-sale expertise, call centre builds and management or Internet portal development/roll out, pricing strategies, promotional campaigns

On the implementation side, the venues are usually challenging, the construction of the facilities is often extensive and the needs of many different clients can be highly demanding. Mahapatra Universal Limited turns these challenges into opportunities and brings peace of mind through full consultancy, project planning, design and service concepts and implementation.

Leading the way in visual communication for sport

Mahapatra Universal Limited offers event organisers a full inventory of cutting-edge live advertising solutions - ranging from state-of-the-art LED systems to static boards. An experienced team implements highest quality solutions at hundreds of events every year.

Mahapatra Universal Limited is a leading supplier of live advertising solutions in the world of sport, providing the fullest possible range of options to its clients. Mahapatra Universal Limited LED systems offer advertisers and sponsor brands a perimeter advertising solution that is state-of-the-art, delivering dynamic advertising with up-to-the-minute capabilities. Major sports rights-holders such as FIFA, UEFA, the DFB and EHF rely on MUPL.

• Inventory of the latest LED hardware with sophisticated controller units and tailor-made software
• LED systems provide clear-cut, colour-fast overall picture regardless of the camera position or weather conditions
• Systems are player-safe and developed for easy transport and logistics
• Managed by an expert team including all related services, operations and content production

Professional guidance and structure

To ensure sustainable success and strength of major sports events, Mahapatra Universal Limited provides rights holders and event organisers with complete finance, legal and administrative support.

From accounting to legal and tax affairs, MUPL's professional services give clients the guidance and structure to ensure a financially and legally sound event.

• Consultancy for asset protection, risk and liquidity management
• Providing frameworks and consultation for major international clients and events
• Guidance and operation of complete organisational and corporate set up, including IT
• Provision and coordination of comprehensive legal and tax advice in day-to-day commercialisation matters, as well as strategic projects

Capturing the essence of the sport

An effective event logo or mascot requires extensive research, creativity and innovation. Mahapatra Universal Limited has proven experience developing logos and mascots that perfectly embody the sport and elevate the fan experience.

Logos and sports mascots should be memorable, relatable and build awareness of the event. The logo must immediately convey the sport, culture, and event attributes – all in one small icon, while the mascot builds rapport and brings the event to life. Through an immersive and holistic approach, Mahapatra Universal Limited helps clients develop the mascot and logo that suits their needs, enhances the overall event appeal and increases the success of related merchandising and marketing campaigns.

• In-depth research on public opinion, culture and sport characteristics
• Comprehensive logo concept, rationale, integration and implementation guidelines
• Mascot character development and operational support – from training, manuals and guiding principles, to best practices on mascot entertainment and stunts
• Merchandising, digital and social media support and strategies

Established to create a broadcasting legacy, the Broadcast Academy by Mahapatra Universal Limited.

Established to create a broadcasting legacy, the Broadcast Academy by Mahapatra Universal Limited relies on broadcast experts to help other professionals develop and improve their broadcasting skills.